Consulting & Advisory Services

Develop, review, or strengthen go-to-market strategies.
Refine product or service positioning and differentiation with a focus on building extremely strong and customer-aligned value propositions.
Brainstorm out-of-box approaches to solve myriad business challenges with a focus on leveraging creativity rather than cash.
Work with investors or company teams to de-risk a new product or service idea or business plan.
Develop or refine revenue strategies including product pricing.
Develop marketing, awareness, and advertising strategies spanning blogging, micro-blogging, online advertising, and offline advertising.
Deliver public speaking coaching and refinement of key messages including building highly effective and persuasive presentations (investment pitches, conference talks, analyst briefings, etc.).
Competitive analysis including strength-weaknesses-opportunities-threats (SWOT) analysis, differentiation, positioning, and innovative techniques for competitor and market-place tracking.

Build a sales strategy including channel selection, sales processes, sales force development, alignment with revenue targets, funnel strategies, and pipelining/forecasting.
Define and implement business development strategy, goals, and deal execution.

Review financials to confirm or challenge assumptions and estimates, make sure numbers “make sense,” and ensure alignment with company goals.
Determine revenue / growth goals, and set actionable plans to achieve goals.
Determine capital needs along with timelines, use of funds analysis, projection of future capital needs and valuation drivers, and investigation of key value drivers at possible exit.
Work with management teams during venture capital (VC) fund raising to review plans, milestones, fund raising strategy, pitch presentations, and confirm relative to VC target ratios.

Work with software and/or hardware development teams on project and product plans and ensure development is closely aligned with marketing.
Deliver quick-hit project plan reviews focusing on prioritization, alignment to goals/objectives, and accuracy of estimates.

Provide Executive SparringSM services preparing executives for difficult or high pressure situations including pitches to investors, presentations / discussions with strategic partners, M&A discussions, Board meetings, etc.
Develop team build-out plans, define roles and responsibilities, and interview key hires.
Assist with organizational reductions / downsizings.

Perform company diligence work.
Provide “deep dive” investigation work at the request of investors or Board members.
Deliver acting CxO services to portfolio companies on an as-needed basis.